da - final results: focus on the far east group

far east group: hsiuchen chang + maria goretti tai

the brands as new italian expectation values!!

(diabolic point of view?)

miu miu: vivid, imaginative, challenging, graphic. as you imagine italy?

little italy in the far east is brand & shopping..

the generation of new tourists' profile:
miu miu women + zegna men
[young, rich, manager, romantic]

da - workshop on expectation about italy (work in progress1)

the "italian stereotypes" do they correspond to the reality?

4 different groups, 4 different points of view

da - workshop on expectation about italy (rome)

master med (domus academy/irfi)








first workshop
(project leader: giulio ceppi; marianna recchia - project leader junior: mattia darò)


what people is expecting about italy?

does exist an italian lifestyle? a precise identity?

what does it mean expectation? does exist an ambigous role of it?

the grand tour as an archetype phenomenology..