swine flu

google map

is really a global perception or an isolate phenomena?

the world is still ready to manage global alarm?

what's happen when local problems become global?

recent pandemic alarms: H1N1, H5N1, SARS

what else?

da - final results: focus on the far east group

far east group: hsiuchen chang + maria goretti tai

the brands as new italian expectation values!!

(diabolic point of view?)

miu miu: vivid, imaginative, challenging, graphic. as you imagine italy?

little italy in the far east is brand & shopping..

the generation of new tourists' profile:
miu miu women + zegna men
[young, rich, manager, romantic]

da - workshop on expectation about italy (work in progress1)

the "italian stereotypes" do they correspond to the reality?

4 different groups, 4 different points of view